Our consultant and toy guru Vincent Rooijackers has been visiting the Far East since 1978. Then employed as a buyer, he was one of the few Europeans at the time to source toys in Hong Kong, Taiwan and Japan for the company Impag, which also employed his father. Vincent was always driven and passionate, and his trips to the Far East allowed him to develop an in-depth knowledge and understanding of the toy market. When China opened up to trade with foreign countries in the late 1980s, Vincent decided to go into business for himself in the early 1990s. He then founded the company Toi-Toys, which was acquired 15 years later by Endy van der Schaaf. This created a close friendship between Endy and Vincent, and in 2011 Ruben Rooijackers, Vincent's son, joined Toi-Toys. After working for Toi-Toys for 11 years, 4 of which as a shareholder, Ruben decided that things could be done differently. By not keeping stock and actively involving the customer in the design and purchasing process, more freedom, flexibility, and the ability to meet customer-specific requirements were created. This led to a cost reduction through less overhead, resulting in a lower net purchase price for the customer. With this vision, Ruby-Toys was founded by Ruben Rooijackers, where Jesse van der Schaaf (son of Endy) also became director shareholder. Together with an enthusiastic team of over 16 toy lovers, whom you can find [here], they have been making both customers and children happy, with self-designed toy concepts, since 2022. These concepts are sold in more than 26 countries. Their energy, teamwork, and love for the craft and the product are evident in everything they do. Ruby-Toys is all about simplicity and clarity, and they are always approachable to anyone who shares their values. This approach ensures that Ruby-Toys is not just a supplier, but a true partner that always strives for the very best for every customer. We don't push on sales, we push on collaboration. We sort it out together and always find a solution, no matter what the challenge. At Ruby-Toys, everyone is welcome in their toy family, and that openness helps them to keep innovating and growing continuously.